CRM – An integral part of your sales!

Organizations today cannot just use pen and paper to increase their sales but they need a proper CRM system. Over the past few years, CRM has quickly become a strategy in many businesses and the need for quality information that is readily available is becoming ingrained.

CRM Software - Integral part of Sales

Gartner has predicted that spending on CRM software will grow on a worldwide basis from $12.9B in 2012 to a staggering $18.4B in 2016.

Here is how the CRM software helps organizations in selling more and managing better. CRM software helps to capture, track and share information across and within the sales team. CRM software assists organizations in Lead management, Opportunity management, forecasting, reporting, identifying potential opportunity, and in incorporating standard selling methodologies across the organization. This ensures that the same selling methodology is followed by the entire sales team.

CRM Software also helps in campaign management and help desk management. The CRM application can be linked to the any sales system enabling live transfer of data between the two systems which helps the Sales Reps and Merchandisers to see the Key Performance Indicators, thereby improving sales effectiveness while the calls or visits module ensures that the visits are completed on time.

CRM software has clearly demonstrated its ability to provide immediate value to Sales Reps and Merchandisers by improving their ability to sell, and significantly increasing their success rates. CRM software  has truly become an integral part of “sales”.