CRM – An integral part of your sales!

Organizations today cannot just use pen and paper to increase their sales but they need a proper CRM system. Over the past few years, CRM has quickly become a strategy in many businesses and the need for quality information that is readily available is becoming ingrained.

CRM Software - Integral part of Sales

Gartner has predicted that spending on CRM software will grow on a worldwide basis from $12.9B in 2012 to a staggering $18.4B in 2016.

Here is how the CRM software helps organizations in selling more and managing better. CRM software helps to capture, track and share information across and within the sales team. CRM software assists organizations in Lead management, Opportunity management, forecasting, reporting, identifying potential opportunity, and in incorporating standard selling methodologies across the organization. This ensures that the same selling methodology is followed by the entire sales team.

CRM Software also helps in campaign management and help desk management. The CRM application can be linked to the any sales system enabling live transfer of data between the two systems which helps the Sales Reps and Merchandisers to see the Key Performance Indicators, thereby improving sales effectiveness while the calls or visits module ensures that the visits are completed on time.

CRM software has clearly demonstrated its ability to provide immediate value to Sales Reps and Merchandisers by improving their ability to sell, and significantly increasing their success rates. CRM software  has truly become an integral part of “sales”.

Mobile Sales Force Automation for Retail Execution

Retail visits are critical to better selling brands and products. Hence, Retail Execution Management is the most effective way to maximize the availability and sales of your products at your retail customers at the lowest possible total cost.

Mobile Retail Execution using iPhones, iPads & Androids

As one of the leading Global CRM vendor says: “Generating a positive field team return on investment, while outperforming your competitors, is the hallmark of successful retail execution for consumer packaged goods manufacturers and distributors.”

This means the consumer goods companies need to have that right tools for effective retail execution and sales management. Today when most of the business has gone mobile, it is important to understand how mobile sales force automation tools help in Retail Execution. This is explained below taking a case-study of one of the leading Consumer Goods CRM Solution –StayinFront Touch CG – that has also been named as 2012 Editors’ Pick by Consumer Goods Technology Magazine’s annual Reader’s Choice issue. Since its launch, StayinFront TouchCG has seen rapid adoption by field marketing firms and consumer goods organizations around the world. Let’s understand how this mobile sales force automation tool helps in Retail Execution:

• StayinFront Touch enables anywhere, anytime access to relevant information and functionality from Android and IOS devices; and helps ensure the maximum benefit of retail visits.

• The data and photos gathered during store visits, provides the promotion planners critical insights on their and the competitors promotions.

• StayinFront Touch technology provides online access to store visit history date like notes, photos or videos. Merchandisers and Sales Reps can conduct surveys and audits to support critical merchandizing activities, such as promotion compliance and planogram checks.

• Sales Reps can view and manage key contact information, view and search product lists.

• It enables sales representatives to work offline and have all data refreshed automatically when they're back on-line.

These are just some of the many points that help the consumer goods companies with a perfect retail execution. Simply put, it is a single consumer good crm solution to all your retail execution requirements.